Career Zingers #19: Know Your Audience

Who is your audience?

Carlos Santana Concert in Winnipeg (David Zinger, 2018)

I recently attended a Carlos Santana concert in Winnipeg. I enjoyed the show but there would have been no show without the audience. You also would not have a career without others. You required parents to be brought into being and so many relationships will provide threads as you weave your career tapestry. Don’t think solo in career, think about your impact on others, their impact on you, and the contributions you make to others from co-workers and customers to family and friends. Turn the lights on in your career and see “your audience.” Ask yourself: how well am I performing in my work to enrich, enliven, educate, enthuse, and entertain my audience?


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