Welcome to BlogNotions' HR Blog

BlogNotions HR Blog delivers a diverse series of perspectives provided by human resources and employment thought leaders. Presented by NetLine, this forum delivers compelling updates on topics like best practices for motivating employees, legal developments that affect how to do business, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Rebranding Your Price

As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are […]

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Say ‘Nein’ to Nonstop E-mails to Save Workers’ Sanity

Americans are so obsessed with checking their e-mails on their smartphones almost 24/7—even those sent by their bosses—that they check them on weekends and vacation and sometimes walk into telephone poles or out into streets while reading them. But does the constant contact with work cause employees unreasonable and unhealthy stress? “Jawohl,” says German Employment […]

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Brand Experience In A Post Advertising World

Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly. When digital was young, we approached it with an advertising mindset. But digital media, mobile media, and social media are […]

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Designing A Likeable Brand

The flipside of a marketplace where brands encourage people to buy for emotive reasons is that brands also need to counter consumers’ personal reasons not to buy. Some of these reasons may be legacy. Some may seem to be convenient self-interest. Others may look like they’re based on ignorance, bias, selfishness. They probably don’t make […]

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Why HR and Sales Must Learn to Speak the Same Language

U.S. firms annually invest three times more in their sales forces than they do in their advertising, 20 times more than on online media, and 100 times more than on social media. For many companies, selling is by far the most expensive part of business—and where the most hiring occurs. Despite this, hiring results in […]

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Inaction Strategy: Greatest Threat To Brands

“I never worry about action, but only inaction.” ~ Winston Churchill There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the […]

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Don’t Wait for Permission—Take Action

It’s not uncommon for me to say, “I’d rather hire someone who will ask for forgiveness than someone who must ask for permission before taking action.” If you’re going to accomplish anything in life, you must be willing to act. And when you do, things don’t always turn out exactly as you would like. Sometimes […]

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4 Monumental Shifts In Brand Culture

The context for cultures is changing. In four vital ways. Firstly – the relationship between customers and companies is shifting as social media dissolves the traditional divide between the parties. Specifically social has shifted the goalposts in terms of familiarity. Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as […]

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